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Marketing Fundamentals  


This course is intended for anyone who would like to understand what “Marketing” is all about and to get a full understanding of the Marketing Planning Process. 

Rob Terlingen has had over thirty six years’ experience in marketing, sales, advertising, general management, corporate planning, management consulting, business broking, finance and business administration in medium to large companies, in a variety of industries.

His marketing methodology has been developed over many years based on his research into ‘best practice’ American and European methodologies and his own experience in the South African corporate and SMME environment. The methodology is unique as it is supported by specifically designed worksheets, and incorporates marketing metrics.


Good understating of English – Reading, Speaking and Writing.

Who Should Attend

  • Entrepreneurs and small business owners.
  • Junior and Middle Management


R2,850.00 per person Incl VAT

PLEASE NOTE: Learnfast serves a full lunch during break as well as coffee, tea and biscuits as part at no extra cost. We also cater for special meals.


1 Day (08:30 - 16:00)

Skill Level

  • Beginners

Our myWay Learning Methods

Our innovative "myWay” learning methodology is built around the students individual learning requirement, allowing each student to learn in a style that is most suitable for their skills set, knowledge and schedule.

Instructor-Led Classes

Reach your full potential through our “myWay Instructor-Led” classes combined with interactive lessons, supporting video content, practical assignments and in field experience. We deliver instructor led classes full time, part-time, weekends and onsite.

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Mentored Learning

The "myWay Mentored Learning” was created in response for more flexible learning schedules and focused content. It allows each student to progress in a manner that is most suitable for their skills set, knowledge and schedule that a fixed, lecture based approach does not allow for. You will be mentored on a one to one basis by a subject matter expert with continues practical exposure and focus on problem areas, allowing you to progress at your own pace and deciding what content requires more or less time.

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Distance Learning

Do a course at your own pace via our “myWay Distance Learning”. We have re-defined studying via online by combining self-study with supported interactive online video lectures, extra resources, questionnaires and much more, all supported via out Online Student Portal. You will get a course coach and lecturer assigned to you so that you never feel alone and have support whenever you need. Your coach will look after you and your study health, encouraging you to progress constantly.

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Important Notes

  • Students are to be at the training venue by 08h00 in preparation for a 08h30 start time.
  • Learnfast retains the right to change this calendar without any notification.
  • Bookings are only confirmed upon receipt of the proof of payment or an official company purchase order for the full amount of the training.
  • For full day courses Learnfast will supply you with the relevant training material. A desktop computer to use for the training (where applicable), tea/coffee and a full lunch for full day InClass training hosted at Learnfast only. Catering is not included for OnSite training and laptop is available for hire at an additional cost if required.
  • Cancellation or rescheduling requests must be in writing and reach us via fax or email at least 5 (five) working days prior to the course commencement date. Full course fees may be retained for no shows or requests within 5 working days prior to commencement.
  • Although we go to great lengths to ensure that all training proceeds as scheduled, Learnfast reserves the right to cancel or postpone dates if we require to do so and undertake to inform clients in writing and telephonically of these changes.
  • Learnfast suggests clients wait until a week prior to course commencement that a course has been confirmed to go ahead as scheduled before booking flight and accommodation. Learnfast is NOT responsible for cost associated with cancellation of classes such as flight and accommodation for clients.
  • What is “Marketing”?
  • Fundamentals questions that need to be asked
  • Inbound and Outbound Marketing
  • The Marketing Planning Process and Methodology
  • Business Scope, Environmental Analysis, Product and Market Review.
  • Target Market Needs and how to fulfil them.
  • Target Market Segmentation.
  • Competitor Analysis
  • Competitor Differential and Unique Selling Proposition (USP)
  • Sales and Marketing Objectives
  • Brand Positioning
  • Marketing Strategies incl. Online and Social Media Marketing
  • Customer Relationship Management (CRM)
  • The Marketing Budget and Return on Investment (ROI)
  • Marketing Plan Execution
  • Evaluation incl. Marketing Performance Metrics
  • A Case Study focusing on your Environment and Business
 In-Class    Onsite    Distance Learning