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Internet Marketing Essentials  


Internet marketing is rapidly growing and constantly in a state of flux, having an ever increasing impact on successful marketing campaigns. Professionals who keep up to date with current internet marketing strategies create opportunities for their companies to gain market share.

The course will cover the following: 
 - Terminology - what does it all mean?
 - Google AdWords - you, too, can be on the first page of Google search
 - Facebook - how to make it work for your business
 - SEO - create your online footprint for better ranking
 - Google Analytics - statistics matter
 - Newsletter/Email - important tool for CRM
 - Strategy - how to plan your Marketing


You should be able to comfortably navigate your way around a computer and the internet.

Who Should Attend

The course is suitable for anyone who wants to acquire internet marketing skills. More specifically, it benefits marketing professionals in small, medium and large businesses as well as small-business owners and entrepreneurs. Anyone involved in the marketing function will benefit from an understanding of internet marketing concepts and how they relate to marketing their organisations.


R2,850.00 per person Incl VAT

PLEASE NOTE: Learnfast serves a full lunch during break as well as coffee, tea and biscuits as part at no extra cost. We also cater for special meals.


1 Day (08:30 - 16:00)

Skill Level

  • Beginners

Our myWay Learning Methods

Our innovative "myWay” learning methodology is built around the students individual learning requirement, allowing each student to learn in a style that is most suitable for their skills set, knowledge and schedule.

Instructor-Led Classes

Reach your full potential through our “myWay Instructor-Led” classes combined with interactive lessons, supporting video content, practical assignments and in field experience. We deliver instructor led classes full time, part-time, weekends and onsite.

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Mentored Learning

The "myWay Mentored Learning” was created in response for more flexible learning schedules and focused content. It allows each student to progress in a manner that is most suitable for their skills set, knowledge and schedule that a fixed, lecture based approach does not allow for. You will be mentored on a one to one basis by a subject matter expert with continues practical exposure and focus on problem areas, allowing you to progress at your own pace and deciding what content requires more or less time.

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Distance Learning

Do a course at your own pace via our “myWay Distance Learning”. We have re-defined studying via online by combining self-study with supported interactive online video lectures, extra resources, questionnaires and much more, all supported via out Online Student Portal. You will get a course coach and lecturer assigned to you so that you never feel alone and have support whenever you need. Your coach will look after you and your study health, encouraging you to progress constantly.

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Important Notes

  • Students are to be at the training venue by 08h00 in preparation for a 08h30 start time.
  • Learnfast retains the right to change this calendar without any notification.
  • Bookings are only confirmed upon receipt of the proof of payment or an official company purchase order for the full amount of the training.
  • For full day courses Learnfast will supply you with the relevant training material. A desktop computer to use for the training (where applicable), tea/coffee and a full lunch for full day InClass training hosted at Learnfast only. Catering is not included for OnSite training and laptop is available for hire at an additional cost if required.
  • Cancellation or rescheduling requests must be in writing and reach us via fax or email at least 5 (five) working days prior to the course commencement date. Full course fees may be retained for no shows or requests within 5 working days prior to commencement.
  • Although we go to great lengths to ensure that all training proceeds as scheduled, Learnfast reserves the right to cancel or postpone dates if we require to do so and undertake to inform clients in writing and telephonically of these changes.
  • Learnfast suggests clients wait until a week prior to course commencement that a course has been confirmed to go ahead as scheduled before booking flight and accommodation. Learnfast is NOT responsible for cost associated with cancellation of classes such as flight and accommodation for clients.

What is Online Marketing?
1. Terminology

  • What is SEO?
  • What is Social Media?
  • What is Google Adwords?
  • What is Analytics?
  • What is Newsletters

2. Facebook

  • Why Facebook for business?
  • Communication
  • CRM
  • Sales
  • Facebook Overview
  • Pages vs Groups
  • How to create a page/group
  • Security Settings
  • Imagery
  • Content: Do’s and Don’ts
  • Scheduling
  • Reporting
  •  Convert Likes into Sales
  • Strategies
  • Tools for business
  • Lframes
  • Events
  • Offers
  • Social Ads
  • Creation
  • Budgets
  • Facebook for SEO
  • Links
  • Forms

3. SEO

  • There are no quick fixes.
  •  How your website affects your SEO
  • How Google ranks pages
  • Meta tags
  • Look and feel
  • User journey
  • Call to action
  • What is quality link?
  • Creating your own network
  • Why blog?
  • Other tools to help SEP

4. Google Adwords

  • Why should I use Google Adwords?
  • Can I afford it?
  • Thinks to keep in mind before starting
  • Website
  • Outcomes
  • Google Adwords overview
  • Account creation
  • Strategy
  • Keywords
  • Ad extensions

5. Google Analytics

  •  Why install Analytics?
  • How to’s
  •  Install Google Analytics code
  • Google Analytics overview
  • Dashboard
  • Acquisitions
  • Keywords
  • Conversion tracking

6. Newsletters

  • Why send out newsletters?
  • What content should I include?
  • How often should I send?

7. How to plan your online marketing strategy

  • Flowcharts
  • Social Tools
  • Hootsuite
  • Schedules
 In-Class    Onsite    Distance Learning